Global
Executive Creative Director

(UK/EU/AUS citizen | US O1B Agent work visa)

I hate ads. Most people do.

But I love the ones that don’t feel like ads. The ideas that are so entertaining you forget they’re selling you something. The ones that masquerade as fashion, gaming, wearable tech or sport. Ideas that earn their way into culture by giving people something they actually want to engage with. Ideas that make you see the world a little differently.

Now, with AI, new media and technology giving us more ways to make, experiment and connect than ever before, we’re entering a pretty exciting new era. A brave new world where the old rules are up for grabs.

That’s where I like to play.

I’ve led large, multidisciplinary teams as an ECD in the US (McCann Worldgroup New York), Australia (WT/JWT Sydney), and currently in Europe (VML Czechia). Over the past 20 years, I’ve built brands from scratch, spearheaded global brand platforms and helped scale brands for clients including Johnson & Johnson, Nestlé, American Express, HSBC, Dove, Avon, Kellogg’s, Subway, KFC, Berlei and Coca-Cola. As well as recently leading successful new business pitches for L’Oréal, Reckitt and Sanofi..

My work has picked up more than 80 global awards across pretty much every category, including two Grand Prix and multiple Gold Lions. In 2015, the I Touch Myself Project was ranked the 7th most awarded campaign in the world in the ‘All Gunns Blazing’ category according to WARC.

But awards are not the reason.

I’m interested in ideas that people choose to spend time with. Ideas that get talked about, shared, played with and remembered. Ideas that make brands matter a little more and, I’m going to say it out loud, ideas that might even make the world a better place.

My full bio can be found here: LinkedIn