Global
Executive Creative Director

(UK/EU/AUS citizen | US O1B Agent work visa)

I hate ads. Most people do. But I love ads that don’t look like ads. You know the ones—those big brand ideas that are pure entertainment. Funny even. Or ideas that look like something else: fashion, gaming, wearable tech, a sports event. Ideas that connect with fans in the culture they love. With AI,, new media and cool tech at our disposal, we are entering a brave new world of experimentation and engagement. That’s where I like to play.

Over the past 20 years (most recently EVP, Executive Creative Director at McCann Worldgroup New York), I’ve built brands from scratch, launched brand platforms and scaled global brands for clients like Johnson & Johnson, American Express, HSBC, Dove, Avon, Kellogg's, Subway, KFC, Berlei and Coke—to name just a few. I’ve led large multidisciplinary teams across the US, UK, Brazil and APAC, and in the past three years, have led successful new business pitches for L’Oréal, Reckitt and Sanofi.

My work has picked up over 80 global awards across most categories, including two Grand Prix and multiple Gold Lions, while the I Touch Myself Project was ranked the 7th most awarded campaign in the world in the ‘All Gunns Blazing’ category according to the 2015 Gunn Report (WARC Rankings).

I currently freelance under the moniker of The Godmother and work between New York and Bondi Beach.

My full bio can be found here: LinkedIn