https://www.sineadroarty.com/projects daily 0.75 2025-09-04 https://www.sineadroarty.com/projects/ontheedgesoundscape monthly 0.5 2025-09-04 https://images.squarespace-cdn.com/content/v1/5e76f61f2004b1109ca4d480/6551ffb1-4458-4707-aa2f-b146a7b62e5f/Screen+Shot+2024-04-25+at+4.53.05+pm.png Projects - On the Edge (VR Soundscape) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sineadroarty.com/projects/lifeontheedge monthly 0.5 2025-04-25 https://www.sineadroarty.com/projects/mortalsins monthly 0.5 2021-09-02 https://www.sineadroarty.com/projects/thecharm monthly 0.5 2020-07-30 https://www.sineadroarty.com/projects/enduring-deja-vu monthly 0.5 2021-09-02 https://www.sineadroarty.com/projects/slipstream monthly 0.5 2021-09-02 https://www.sineadroarty.com/projects/n90v7493m43dvjfccb2ww59hqryfus monthly 0.5 2021-09-02 https://www.sineadroarty.com/they-say daily 0.75 2025-10-08 https://images.squarespace-cdn.com/content/v1/5ce435d6bea1ed00016ba287/1558964652247-5MWXNMFZVOPGE4TY6U2Q/MHeiderich_ReflexionenZwei-05-copy.jpg They Say https://www.sineadroarty.com/about daily 0.75 2025-12-10 https://images.squarespace-cdn.com/content/v1/5e76f61f2004b1109ca4d480/8fe6569a-df12-4a1f-a0ab-fa9e311aabe6/Screenshot+2025-09-23+at+8.51.59%E2%80%AFpm.png About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e76f61f2004b1109ca4d480/3dcc1820-1029-414f-918b-52756fcb96f3/Sinead+mugshot About https://images.squarespace-cdn.com/content/v1/5ce435d6bea1ed00016ba287/1558964652247-5MWXNMFZVOPGE4TY6U2Q/MHeiderich_ReflexionenZwei-05-copy.jpg About https://www.sineadroarty.com/awards daily 0.75 2025-09-04 https://images.squarespace-cdn.com/content/v1/5e76f61f2004b1109ca4d480/1586831107332-CZATEIK0D0M8YGRNCDN9/cannes.jpg Awards Over 80 creative and effectiveness awards. And one Logie nomination. JURY DUTY 2025 New York Festivals – Health PADC – Chair 2024 New York Festivals Gerety – Executive Jury TikTok Young Lions Competition – Digital 2023 London International Awards – Business Transformation 2022 Cannes Lions – Industry Craft TikTok Young Lions Competition – Digital 2021 Snapchat Young Lions Competition – Digital BADC – Print 2020 Cannes Lions – Health (cancelled) Cannes Young Lions Live Award Snapchat Young Lions – Digital 2019 Gerety – Grand Jury Women in Media Awards Snapchat Young Lions – Digital Dubai Lynx – invited 2018 AWARD – Craft in Advertising 2017 AWARD Chair – Experiential 2016 CLIOs – Health AWARD – Film Craft https://www.sineadroarty.com/life daily 0.75 2025-04-25 https://images.squarespace-cdn.com/content/v1/5e76f61f2004b1109ca4d480/1587348295426-RUTU7Y72JWNVE9G6C3P0/Screen+Shot+2020-04-20+at+11.49.15+am.png Life - AIDS Council of NSW Safe sex poster circa 1999. I created loads of campaigns for ACON, but this is my favourite poster as it simply says it as it is. https://www.sineadroarty.com/work daily 1.0 2025-10-08 https://images.squarespace-cdn.com/content/v1/5e76f61f2004b1109ca4d480/1600066718971-RUYR4VQP3MFQLYIEV3YN/Screen%2BShot%2B2020-09-14%2Bat%2B4.48.47%2Bpm.jpg Work https://images.squarespace-cdn.com/content/v1/5e76f61f2004b1109ca4d480/1600066669606-OLIKOFBLYSNIK2H443I1/Screen+Shot+2020-09-14+at+4.57.21+pm.png Work https://images.squarespace-cdn.com/content/v1/5e76f61f2004b1109ca4d480/1600070117721-1M8FXQ0TJVRAICUEB20I/Screen%252BShot%252B2020-09-14%252Bat%252B4.59.26%252Bpm.jpg Work https://images.squarespace-cdn.com/content/v1/5e76f61f2004b1109ca4d480/1600069281773-NL8M1GE5AJ12HPN4HW49/Screen%2BShot%2B2020-09-14%2Bat%2B4.48.39%2Bpm.jpg Work https://images.squarespace-cdn.com/content/v1/5e76f61f2004b1109ca4d480/1600069383370-KUYAPXAXIIQUM1DQO22Q/Screen+Shot+2020-09-14+at+4.51.29+pm.png Work https://images.squarespace-cdn.com/content/v1/5e76f61f2004b1109ca4d480/1600069528142-V8B6JNV63Z70QIUZAQX9/download-2.png Work https://images.squarespace-cdn.com/content/v1/5e76f61f2004b1109ca4d480/1600069600445-8LR4943Z7AMG16D7ZUFA/award_logo_new.jpg Work https://images.squarespace-cdn.com/content/v1/5e76f61f2004b1109ca4d480/1600069699611-RBXXN2IT2I5KZ7V4YX3F/Screen+Shot+2020-09-14+at+5.47.45+pm.png Work https://images.squarespace-cdn.com/content/v1/5e76f61f2004b1109ca4d480/1600070051399-5GD94FOBM0UBJBW7OCGK/Screen+Shot+2020-09-14+at+5.53.57+pm.png Work https://images.squarespace-cdn.com/content/v1/5e76f61f2004b1109ca4d480/1600070230465-UUN96JMSQZ4MTUYOAZO5/Screen+Shot+2020-09-14+at+5.56.51+pm.png Work https://www.sineadroarty.com/work/outside-the-box monthly 0.5 2025-05-30 https://images.squarespace-cdn.com/content/v1/5e76f61f2004b1109ca4d480/1588168230135-IVIKHOS7ZW26MRYOPZH9/Screen+Shot+2020-04-29+at+11.47.47+pm.png Work - The Economist: Outside the Box https://www.sineadroarty.com/work/dietcoke monthly 0.5 2025-05-30 https://images.squarespace-cdn.com/content/v1/5e76f61f2004b1109ca4d480/6b7fbb2f-7f8d-4fd7-8f56-23744556bc25/6.jpg Work - Diet Coke: Live Guilt-Free - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e76f61f2004b1109ca4d480/43a46605-8977-413d-8c4e-a8b52c2c8b71/5.jpg Work - Diet Coke: Live Guilt-Free - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e76f61f2004b1109ca4d480/8509453a-97b6-4210-b54d-01551f4f0f9b/3.jpg Work - Diet Coke: Live Guilt-Free - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sineadroarty.com/work/wall-of-flames monthly 0.5 2024-05-07 https://images.squarespace-cdn.com/content/v1/5e76f61f2004b1109ca4d480/1600070051399-5GD94FOBM0UBJBW7OCGK/Screen+Shot+2020-09-14+at+5.53.57+pm.png Work - Rural Fire Service: Wall of Flames https://www.sineadroarty.com/work/wall-of-flames-wybd4 monthly 0.5 2025-07-14 https://images.squarespace-cdn.com/content/v1/5e76f61f2004b1109ca4d480/755765de-2aca-44fa-8ad7-89f547b1fa1d/SUPERBOWL3422_a1562b.jpeg Work - L'Oréal: Big Duck Energy - Make it stand out Super Bowl teaser https://images.squarespace-cdn.com/content/v1/5e76f61f2004b1109ca4d480/df105ec0-06b0-4a0b-9079-5474e96c3852/Screenshot+2025-07-14+at+12.23.40%E2%80%AFpm.png Work - L'Oréal: Big Duck Energy - Make it stand out Activations https://images.squarespace-cdn.com/content/v1/5e76f61f2004b1109ca4d480/03fb9d50-6879-409b-9029-9d9059fa5183/Screenshot+2025-07-14+at+12.03.37%E2%80%AFpm.png Work - L'Oréal: Big Duck Energy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sineadroarty.com/work/unstoppable monthly 0.5 2021-02-19 https://www.sineadroarty.com/work/virtual-equality monthly 0.5 2021-02-19 https://images.squarespace-cdn.com/content/v1/5e76f61f2004b1109ca4d480/1589265456447-FDDKEXGONXZGEU6411Y7/download.jpg Work - QueerAz: Virtual Equality https://www.sineadroarty.com/work/subway-live-feed monthly 0.5 2021-08-04 https://images.squarespace-cdn.com/content/v1/5e76f61f2004b1109ca4d480/1591171744689-2CYRYA9Q8YCQYLNPVHEE/images.png Work - Subway: Live Feed https://images.squarespace-cdn.com/content/v1/5e76f61f2004b1109ca4d480/1589265521847-MDNFRJEBLFCZ969FJEOO/download.jpg Work - Subway: Live Feed https://www.sineadroarty.com/work/the-woman-behind-the-voice monthly 0.5 2021-02-19 https://images.squarespace-cdn.com/content/v1/5e76f61f2004b1109ca4d480/1614575354970-W6JXDKQKK2JENASFAI2V/Screen%2BShot%2B2020-09-14%2Bat%2B5.53.57%2Bpm.png Work - Siri: The Woman Behind the Voice https://www.sineadroarty.com/work/rethink-praise monthly 0.5 2021-08-04 https://images.squarespace-cdn.com/content/v1/5e76f61f2004b1109ca4d480/1591171510227-HBDMDYGEQUGU036SL0OW/images.png Work - Avon Brazil: Rethink Praise https://images.squarespace-cdn.com/content/v1/5e76f61f2004b1109ca4d480/1593748492774-TW79RB48BLB3UHXBZ069/RethinkPraise.jpg Work - Avon Brazil: Rethink Praise https://www.sineadroarty.com/work/i-touch-myself-project-x-serena monthly 0.5 2024-05-13 https://images.squarespace-cdn.com/content/v1/5e76f61f2004b1109ca4d480/1589264804366-FWZK5XPSUSCM22ZFYV6Y/download.jpg Work - Berlei: I Touch Myself Project X Serena https://images.squarespace-cdn.com/content/v1/5e76f61f2004b1109ca4d480/1593748013820-WHOAUR49W5BBT3HEZ9CI/ITM_HERO_OOH_closed.jpg Work - Berlei: I Touch Myself Project X Serena https://www.sineadroarty.com/work/power-the-future monthly 0.5 2025-04-25 https://www.sineadroarty.com/work/forthebetter monthly 0.5 2021-02-19 https://www.sineadroarty.com/work/more-than-pretty monthly 0.5 2024-04-03 https://www.sineadroarty.com/work/i-touch-myself-project-2014 monthly 0.5 2025-10-08 https://images.squarespace-cdn.com/content/v1/5e76f61f2004b1109ca4d480/1589264804366-FWZK5XPSUSCM22ZFYV6Y/download.jpg Work - Cancer Council: I Touch Myself Project https://www.sineadroarty.com/work/about-ducking-time monthly 0.5 2024-06-17 https://images.squarespace-cdn.com/content/v1/5e76f61f2004b1109ca4d480/26755de7-92c9-452d-a9cd-47f9b9455bc5/download-3.png Work - Durex: About Ducking Time - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sineadroarty.com/work/mtfuji monthly 0.5 2024-06-17 https://images.squarespace-cdn.com/content/v1/5e76f61f2004b1109ca4d480/68a258b6-8d61-4175-b677-1d949c103f1e/download.png Work - Durex: Mt Fuji - Make it stand out Whatever it is, the way you tell your story online can make all the difference.